a: 3750 N Wilton Ave. #2 / Chicago, IL 60613 | e: email@example.com | p: 608-216-4099
I help companies define their image. By collaborating with clients, I create new and breath fresh life into existing logos. Additionally I provide general design services for both print and digital mediums. I’m passionate about making the mundane inspirational, and finding ways to make your company stand out from the crowd.
My experience is broad and I consider myself to be a bit of a jack of all trades in regards to design. Over the past 10 years I’ve been involved at almost every level of the design process; from sketching mockups to print production to web development. I’ve worked with a diverse range of mediums and clientele including businesses based in the service industry, education, the arts, government, and agencies. During that time I’ve also had the opportunity to excel in a variety of non-design roles including art director, developer, seo analyst, and consultant; all of which have given me insights into how important design can be in directly impacting sales, growth, and the overall success of a company.
I strongly believe in working with my clients, not for them, and once hired, I consider myself to have a vested interest in the success of my client. Regular meetings and clear communication are key to the success of any project. Through collaboration we will define your brand, own it, and implement design that speaks to your audience.
Like their namesake, Calliope wanted to be a bit different, a bit retro, and to exemplify that feeling of Summer fun. Their wild, carnival-esque atmosphere was reflected in their unexpected ice cream flavors. No plain chocolate or boring old vanilla to be found here. Instead they invented flavors like Peanutbutter Sriracha, Lemon Lavender, Brandy Old Fashioned, and the ever popular (bourbon and bacon infused) Hearty Breakfast.
Creating packaging for Calliope was a lesson in compromise. Their budget was slim and they needed something that would stand out in grocery store freezer racks next to the likes of Ben & Jerry's and a slew of other boutique ice creams. That meant packaging that was cheap to purchase and print on and could be used for every flavor with minimal edits. Using a yellow striped pattern and the seal portion of their logo we were able to create a simple design that stood out well next to the competition.
Calliope's brand is all about non-traditional, retro summer fun. Light primary colors and a custom logo illustration of their namesake was just the first step in creating a brand that really popped. By directing the creation of the stylized calliope illustration and combining it with a primary color scheme a truly unique logo began to emerge. Replacing the hand lettering with a stylized seal that could be placed on top of the illustration or used by itself allowed for some adaptability in the brand. The final trick was using an offset outline to gives a hand-crafted spin to their brand.
Calliope is essentially ice cream for adults. Harnessing the retro feel and focusing and branded color scheme instead of what the ice cream looked like gave the ability to create better printed material. The diagnol stripes became almost as important to the brand as the calliope itself. Relying on colors and a vintage aesthetic allowed for promotional signage that let the Calliope logo take a backseat, while retaining a design that was clearly on brand.
Calliope Ice Cream's website needed to be simple, clean, informative, and of course - resposive. All pertinant information can be found on the homepage with more details available if a user wants. Additionally the site showcases all of Calliope's unique flavors and ingredients as well as retail locations. Built on Wordpress, Calliope's web admins can easily add new flavors, remove old ones and update an interactive google map with all of their retail locations.
a: 3750 N Wilton Ave. #2 / Chicago, IL 60613 | e: firstname.lastname@example.org | p: 608-216-4099
We'll get things rolling with a 20 minute phone call. We can discuss your needs and the next steps for making your ideas into reality. Select a time that works best for you, and I'll give a you a call.Schedule a Meeting.