About Me

a: 3750 N Wilton Ave. #2 / Chicago, IL 60613 | e: jack@jacksaxestaral.com | p: 608-216-4099

About Me

I help companies define their image. By collaborating with clients, I create new and breath fresh life into existing logos. Additionally I provide general design services for both print and digital mediums. I’m passionate about making the mundane inspirational, and finding ways to make your company stand out from the crowd.

My experience is broad and I consider myself to be a bit of a jack of all trades in regards to design. Over the past 10 years I’ve been involved at almost every level of the design process; from sketching mockups to print production to web development. I’ve worked with a diverse range of mediums and clientele including businesses based in the service industry, education, the arts, government, and agencies. During that time I’ve also had the opportunity to excel in a variety of non-design roles including art director, developer, seo analyst, and consultant; all of which have given me insights into how important design can be in directly impacting sales, growth, and the overall success of a company.

I strongly believe in working with my clients, not for them, and once hired, I consider myself to have a vested interest in the success of my client. Regular meetings and clear communication are key to the success of any project. Through collaboration we will define your brand, own it, and implement design that speaks to your audience.

Professional Experience

  • Design
    • Creation of logos, style guides, icons, packaging, business systems, posters, flyers, mailers, merchandise, websites, and more for small and large companies.
    • Built and presented mobile app and website mock-ups in an informative way that clients could interpret and understand.
  • Brand & Art Direction
    • Researched, strategized, and collaborated with clients to create over ten original brands; including logos and identity guides for both print and digital.
    • Redefined and updated brand identities for well-established non-profits and small businesses.
    • Successfully directed the creation of visual assets used to create hundreds of t-shirts, tens of thousands of menus, and hundreds of thousands of pizza boxes.
    • Directed and collaborated with a team of letterers and artists to create a complete line of labels for a brewery’s bottles, growlers, and cans.
  • Development
    • Self-taught web developer, allowing me to oversee and facilitate client projects from concept to launch.
    • Created 20+ websites with custom themes, functionality and in some cases complete ecommerce stores.
    • Emphasis on mobile friendly design utilizing frameworks like Foundation and Bootstrap.
  • Management
    • Grew my company With Gusto from servicing a single client to handling over 30 active clients by focusing on and empathising with client needs, and delivering brand-focused creative direction.
    • Efficient use of project management and delivery methodoligies for satisfying the demands of multiple clients at once.
    • Lead multiple teams (in-house and remote), relying on an agile project management philosophy including a trimmed down SCRUM.
    • Have lead and collaborated with designers, developers, illustrators, letterers, and writers.
    • Mentored and cultivated the abilities and confidence of interns by teaching them how to leverage their own creative experience and aesthetics.
  • Client Facing
    • Managed almost all interactions for 10-30 active clients at any given time. Involved in everything from the creation and presentation of sales decks to leading consult, strategy and project recap meetings.
    • Conducted over 20 on-site training programs for 1-10 people each, empowering clients to take control of and get the most from their websites.

Skills

  • People
    • Agile Project and Small Team Management
    • Communicate and Collaborate with both Creatives and Developers
    • Client Presentations and Training
    • Print & Production Oversight and QA
  • Programs
    • Adobe CC - Illustrator, Photoshop, InDesign, XD, Acrobat, and Dreamweaver
    • Sketch
    • Keynote, G-Suite, and Microsoft Office
  • Web Development
    • HTML, CSS, SCSS, PHP, MySQL, Javascript/JQuery, Git
    • Zurb Foundation and Bootstrap Frameworks
    • All Things Wordpress

Work History

  • 2002-2006
    • Graduated University of Wisconsin Madison; BS in InterArts & Technology
  • 2006-2009
    • Owner, Alchemydia Design LLC
  • 2010-2017
    • Owner, With Gusto LLC
  • 2011-2016
    • Board Member and VP, Design Madison
  • Present
    • Web & Graphic Designer, Freelance

Work Experience :: Alpha Aquaculture

Client Overview

Alpha Aquaculture started as a hobby for owner Chris. However, it quickly turned from hobby to passion and from there into a full-fledged, saltwater-fish breeding company which currently produces tens of thousands of clown fish a year. Alpha needed a profesional, sophisticated logo and brand to sell their high end product through physical and digital channels.

The simple wave form dividing the coloring in the block letters adds fluidity to an otherwise strong, blocky logo. Additionally the "A" can be used by itself as the brand's icon and the logo as a whole works well in black or white for use as a watermark (a specific use case that Alpha requested).

My Role

  • Client Liason
  • Branding
  • Graphic Design
  • Web Development

Graphic & Web Design

Alpha Aquaculture's logo is a combination of symbol and font. The custom designed font lets people infer that Alpha does something water related without knowing anything about their business or what aquaculture means. The letter 'A' also doubles as the brand's symbol and works well alone.

AlphaAquaculture.com's completely responsive, Wordpress website features a custom theme and custom plugins to allow customers, distributors, and wholesalers to purchase individual and bulk fish online. The PeaceKeeperMaroon.com site was created to sell just a few high-end designer fish. Also a custom Wordpress build, it features an embedded fullscreen video of an actual PeaceKeeper. Showing real footage of the product customers are buying allowed Alpha to make some major sales.

Let's Work Together

a: 3750 N Wilton Ave. #2 / Chicago, IL 60613 | e: jacksaxestaral@gmail.com | p: 608-216-4099

Let's Talk

We'll get things rolling with a 20 minute phone call. We can discuss your needs and the next steps for making your ideas into reality. Select a time that works best for you, and I'll give a you a call.

  Schedule a Meeting.

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